The Meaning of Meaning

I thought this chapter was fairly interesting. It seemed more philosophical than media-y.
It was interesting to read about the two domains of meaning--the world and the languages people use. This is like the diagram below given in the book:

Representational World -> Object
Conceptual World -> Concept.

In other words, a dog can be represented as a cute, cuddley creature, or as a violent wolf. But the word "faith"...well, you can't hold that. It becomes a concept in one's mind.
Something I really took away from the chapter was actually what Humpty Dumpty said in Through the Look Glass (the first part of the two part book actually called Alice's Adventures in Wonderland by Lewis Carrol, one of my favorite books; perhaps this is why the quote resonated with me): "Words mean exactly what we want them to mean, no more and no less."

While I love that quote, I think it is vital to bring up this website I came across purely out of coincidence:
http://www.stumbleupon.com/s/#6A8l63/www.ijourney.org/?tid=654/topic:Spirituality

The end of that is to read between the lines, discover the meaning behind the words. Thought provoking--like a signifier linked to a signified in its own way.

Think about it. Hear between the words.